{"id":2298,"date":"2021-09-03T16:44:00","date_gmt":"2021-09-03T21:44:00","guid":{"rendered":"https:\/\/davidgruehn.com\/?p=2298"},"modified":"2024-11-14T21:12:23","modified_gmt":"2024-11-15T03:12:23","slug":"customer-adaptive-retailing-the-transformation-beyond-omnichannel","status":"publish","type":"post","link":"https:\/\/davidgruehn.com\/index.php\/2021\/09\/03\/customer-adaptive-retailing-the-transformation-beyond-omnichannel\/","title":{"rendered":"The Transformation Beyond Omnichannel Retail"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2298\" class=\"elementor elementor-2298\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b9f6ab8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b9f6ab8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1617de2\" data-id=\"1617de2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-301678d elementor-widget elementor-widget-text-editor\" data-id=\"301678d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Customer Experience Maturity is the Path to Hyper-Personalization<\/h2><p><strong>Customer Adaptive Retailing<\/strong> is the transformation beyond omnichannel to a single, adaptive focus on the customer.\u00a0 It requires retailers to transition from thinking in terms of multiple shopping channels to focusing on the CUSTOMER as the only channel and wrapping every aspect of their business around each customer at every touch point. The first question a customer adaptive retailer will ask when encountering any business challenge is: <b><i>\u201cHow Does This Impact The Customer?\u201d<\/i><\/b><\/p><p>The ability to deliver effective and compelling personalized customer experiences is directly dependent on a retailer\u2019s existing level of Customer Experience Maturity. Customer Experience Maturity is an evolution and requires challenging transformational shifts between each phases. Every retailer falls into one of these three phases of customer experience maturity:<\/p><ul><li>In <b>Multichannel<\/b> : the focus is the product, and the experience is transactional and typically different between channels<\/li><li>In <b>Omnichannel<\/b>: the focus becomes the customer, and the experience is now seamless across channels. A single shopping experience can shift between channels without friction, and no one channel has exclusive benefits.<\/li><li>In <b>Customer Adaptive:<\/b> the focus becomes highly relevant to individual customers, intelligently predicting their needs while adapting to them &#8220;in-the-moment&#8221; to create a compelling personalized experience that goes beyond just satisfying them &#8211; it adds value to their life in a way that, if done consistently, projects the retailer as a valuable extension <i>of their life.<br \/><\/i><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63b9d22 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63b9d22\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c4b5f8\" data-id=\"8c4b5f8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c3c617 elementor-widget elementor-widget-image\" data-id=\"2c3c617\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"367\" src=\"https:\/\/davidgruehn.com\/wp-content\/uploads\/2021\/09\/Customer-Adaptive-Maturity-1024x587.png\" class=\"attachment-large size-large wp-image-2320\" alt=\"\" srcset=\"https:\/\/davidgruehn.com\/wp-content\/uploads\/2021\/09\/Customer-Adaptive-Maturity-1024x587.png 1024w, https:\/\/davidgruehn.com\/wp-content\/uploads\/2021\/09\/Customer-Adaptive-Maturity-300x172.png 300w, https:\/\/davidgruehn.com\/wp-content\/uploads\/2021\/09\/Customer-Adaptive-Maturity-768x440.png 768w, https:\/\/davidgruehn.com\/wp-content\/uploads\/2021\/09\/Customer-Adaptive-Maturity-1170x671.png 1170w, https:\/\/davidgruehn.com\/wp-content\/uploads\/2021\/09\/Customer-Adaptive-Maturity-585x336.png 585w, https:\/\/davidgruehn.com\/wp-content\/uploads\/2021\/09\/Customer-Adaptive-Maturity.png 1231w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fcefa25 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fcefa25\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d3db7c\" data-id=\"3d3db7c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-92bc99b elementor-widget elementor-widget-text-editor\" data-id=\"92bc99b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>\u00a0<\/h5><h2>The Impetus Behind Customer Hyper-Personalization<\/h2><p>While most retailers today are straddling the fence between the multichannel and omnichannel customer experience maturity levels, today&#8217;s digitally mature customers, especially the Gen-Z generation are straddling the fence between omnichannel and customer adaptive expectations, creating a gap between what they demand from their preferred retailers and the experience that can be delivered by them.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-282d806 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"282d806\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ad41fe4\" data-id=\"ad41fe4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bab6a5d elementor-widget elementor-widget-image\" data-id=\"bab6a5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"364\" src=\"https:\/\/davidgruehn.com\/wp-content\/uploads\/2021\/09\/Customer-Adaptive-Maturity-Gap-1024x582.png\" class=\"attachment-large size-large wp-image-2322\" alt=\"\" srcset=\"https:\/\/davidgruehn.com\/wp-content\/uploads\/2021\/09\/Customer-Adaptive-Maturity-Gap-1024x582.png 1024w, https:\/\/davidgruehn.com\/wp-content\/uploads\/2021\/09\/Customer-Adaptive-Maturity-Gap-300x171.png 300w, https:\/\/davidgruehn.com\/wp-content\/uploads\/2021\/09\/Customer-Adaptive-Maturity-Gap-768x437.png 768w, https:\/\/davidgruehn.com\/wp-content\/uploads\/2021\/09\/Customer-Adaptive-Maturity-Gap-1170x663.png 1170w, https:\/\/davidgruehn.com\/wp-content\/uploads\/2021\/09\/Customer-Adaptive-Maturity-Gap-585x333.png 585w, https:\/\/davidgruehn.com\/wp-content\/uploads\/2021\/09\/Customer-Adaptive-Maturity-Gap.png 1236w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d3dc8ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d3dc8ac\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a6a5722\" data-id=\"a6a5722\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e26f1f elementor-widget elementor-widget-text-editor\" data-id=\"2e26f1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>\u00a0<\/h5><h2>The Conduit for Customer Hyper-Personalization<\/h2><p>The rapidly expanding base of personalized customer data, and the ability to aggregate and harness this data via customer data platforms and advanced analytics, provide unprecedented opportunities to predict the wants and needs of individual customers in ways that add value to their lives through hyper-personalized, value-add customer experiences. The potential return on investment is a greater opportunity to create and maintain customers for life while enhancing their lifetime customer value<\/p><p>Today&#8217;s highly integrated, intelligent, and extensible retail platforms can enable retailers for the first time in history to create personal relationships with individual customers and continuously sense and adapt to emotions \u2013 from gestures, tone, and body language to purchasing patterns and preferences \u2013 to enhance, create and improve unique customer experiences.\u00a0 <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.sap.com\/industries\/retail.html\" target=\"_blank\" rel=\"noopener\">SAP&#8217;s Intelligent Enterprise for Retail<\/a><\/span> is one such platform, and encompasses the five key functional imperatives required for Customer Adaptive Retailing:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02f4c59 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"02f4c59\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-43959f7\" data-id=\"43959f7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0dc8dec elementor-widget elementor-widget-image\" data-id=\"0dc8dec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"345\" src=\"https:\/\/davidgruehn.com\/wp-content\/uploads\/2021\/09\/Customer-Channel-Imperatives-1024x552.png\" class=\"attachment-large size-large wp-image-2334\" alt=\"\" srcset=\"https:\/\/davidgruehn.com\/wp-content\/uploads\/2021\/09\/Customer-Channel-Imperatives-1024x552.png 1024w, https:\/\/davidgruehn.com\/wp-content\/uploads\/2021\/09\/Customer-Channel-Imperatives-300x162.png 300w, https:\/\/davidgruehn.com\/wp-content\/uploads\/2021\/09\/Customer-Channel-Imperatives-768x414.png 768w, https:\/\/davidgruehn.com\/wp-content\/uploads\/2021\/09\/Customer-Channel-Imperatives-1170x631.png 1170w, https:\/\/davidgruehn.com\/wp-content\/uploads\/2021\/09\/Customer-Channel-Imperatives-585x315.png 585w, https:\/\/davidgruehn.com\/wp-content\/uploads\/2021\/09\/Customer-Channel-Imperatives.png 1278w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae4a379 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ae4a379\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b19da80\" data-id=\"b19da80\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d183319 elementor-widget elementor-widget-text-editor\" data-id=\"d183319\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>\u00a0<\/h5><h2>Challenge Unlocks the Door to Great Opportunity<\/h2><p>Two core challenges confront retailers that strive to become Customer Adaptive Retailers:<\/p><ul><li><em>Digital Transformation<\/em> which ensures that your systems are highly integrated and capable of capturing and analyzing every engagement with a customer at any touchpoint in their customer journey thus enabling every employee to access this critical information to create compelling personalized customer experiences when the customer chooses to engage again, and,<\/li><li><em>Cultural Transformation<\/em> which transforms a retailer\u2019s business culture from a product and sales-driven focus to a customer-centric, customer-experience focus.<\/li><\/ul><p>One without the other will significantly reduce a retailer\u2019s ability to bridge the gap between customer expectations and retailer ability. Far too often retailers myopically focus on digitally transforming their businesses as it\u2019s now easier to justify given the pandemic, and with the help of a good partner, more palatable to embark upon. Cultural change however is very challenging and much easier to avoid or push down the road. Challenges aside, The retail industry today may be facing its greatest inflection point: Adapt or Die.<\/p><p>I work every day with top-tier retailers around the world, and the majority of them acknowledge the value and importance of customer adaptive retailing given its potential to improve customer retention and lifetime customer value.\u00a0 But it remains to be seen how many will embark upon and successfully cross the finish line of this ambitious retail biathlon. I believe many will pursue a digital transformation, in fact, many have already begun driven by the pandemic. Cultural transformations are notoriously difficult, however, which is why most retailers will avoid or delay them (see <span style=\"text-decoration: underline;\"><a href=\"https:\/\/davidgruehn.com\/index.php\/2021\/08\/06\/why-every-executive-should-be-focused-on-culture-change-now\/\" target=\"_blank\" rel=\"noopener\">Why Every Executive Should be Focused on Culture Change Now<\/a><\/span> from MIT Sloan).\u00a0 It&#8217;s important to emphasize this point &#8211; One without the other will not deliver the anticipated value because:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ead60b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ead60b8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e5d0013\" data-id=\"e5d0013\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4348693 elementor-widget elementor-widget-image\" data-id=\"4348693\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"136\" src=\"https:\/\/davidgruehn.com\/wp-content\/uploads\/2021\/09\/Customer-Adaptive-Transformations.png\" class=\"attachment-large size-large wp-image-2347\" alt=\"\" srcset=\"https:\/\/davidgruehn.com\/wp-content\/uploads\/2021\/09\/Customer-Adaptive-Transformations.png 857w, https:\/\/davidgruehn.com\/wp-content\/uploads\/2021\/09\/Customer-Adaptive-Transformations-300x64.png 300w, https:\/\/davidgruehn.com\/wp-content\/uploads\/2021\/09\/Customer-Adaptive-Transformations-768x163.png 768w, https:\/\/davidgruehn.com\/wp-content\/uploads\/2021\/09\/Customer-Adaptive-Transformations-585x124.png 585w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4633f14 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4633f14\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ccdd1a6\" data-id=\"ccdd1a6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5d3e7c elementor-widget elementor-widget-text-editor\" data-id=\"e5d3e7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><h2>Retailer&#8217;s Embracing Customer Adaptive Retailing<\/h2><p>One retailer that is actively pursuing Customer Adaptive Retailing is French-based multi-national Carrefour.\u00a0 They fully acknowledge and embrace the challenges associated with pursuing with such an ambitious undertaking as stated in an article entitled <span style=\"text-decoration: underline;\"><a href=\"https:\/\/davidgruehn.com\/index.php\/2021\/08\/20\/carrefours-pursuit-of-hyper-personalization-via-digital-cultural-transformation\/\" target=\"_blank\" rel=\"noopener\">A Customer-Centric Tech and Data Transformation<\/a><\/span> in <i>Interface<\/i> <em>Magazine<\/em> (I highly suggest this read as it provides in-depth insight from a retailer&#8217;s perspective on the opportunities and challenges associated with pursuing a customer adaptive strategy):<\/p><p><i><strong>&#8220;Change, although essential, is often feared, resisted or considered politically unpalatable to many business leaders. Nevertheless, the situation remains the same: Adapt or Die\u201c<\/strong><\/i><\/p><p><em>For more insight on the unprecedented forces that are enabling retailers to create hyper-personalized customer experiences, read my blog entitled<\/em><\/p><h4><a href=\"https:\/\/davidgruehn.com\/index.php\/2021\/08\/27\/the-retail-perfect-storm-hyper-personalized-engagement-with-customers\/\">The Retail Perfect Storm: Personalized Customer Experiences<\/a><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Customer Adaptive Retailing is the transformation beyond omnichannel to a single, adaptive focus on the customer, requiring retailers to transition from thinking in terms of multiple shopping channels to focusing on the CUSTOMER as the channel and wrapping every aspect of their business around each customer at every touchpoint. <\/p>\n","protected":false},"author":1,"featured_media":3241,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[319],"tags":[523],"class_list":["post-2298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-sap-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Transformation Beyond Omnichannel Retail - DwG Retail<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/davidgruehn.com\/index.php\/2021\/09\/03\/customer-adaptive-retailing-the-transformation-beyond-omnichannel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Transformation Beyond Omnichannel Retail - DwG Retail\" \/>\n<meta property=\"og:description\" content=\"Customer Adaptive Retailing is the transformation beyond omnichannel to a single, adaptive focus on the customer. It requires retailers to transition from thinking in terms of multiple shopping channels to focusing on the CUSTOMER as the only channel and wrapping every aspect of their business around each customer at every touchpoint.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/davidgruehn.com\/index.php\/2021\/09\/03\/customer-adaptive-retailing-the-transformation-beyond-omnichannel\/\" \/>\n<meta property=\"og:site_name\" content=\"DwG Retail\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-03T21:44:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-15T03:12:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/davidgruehn.com\/wp-content\/uploads\/2021\/09\/CustomerAdaptiveRetail.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"615\" \/>\n\t<meta property=\"og:image:height\" content=\"370\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"David W Gruehn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Customer Adaptive Retailing is the transformation beyond omnichannel to a single, adaptive focus on the customer. 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