<style id="elementor-post-2508">.elementor-2508 .elementor-element.elementor-element-76a5d7a img{border-style:solid;}.elementor-2508 .elementor-element.elementor-element-e043660 img{border-style:solid;}.elementor-2508 .elementor-element.elementor-element-d534ad0 img{border-style:solid;}.elementor-2508 .elementor-element.elementor-element-3ba837a img{border-style:solid;}.elementor-2508 .elementor-element.elementor-element-c2d2802 img{border-style:solid;}.elementor-2508 .elementor-element.elementor-element-def8c98{text-align:start;}.elementor-2508 .elementor-element.elementor-element-995dcc4 > .elementor-widget-container{border-style:solid;}</style>{"id":2508,"date":"2021-09-19T00:15:24","date_gmt":"2021-09-19T05:15:24","guid":{"rendered":"https:\/\/davidgruehn.com\/?p=2508"},"modified":"2026-10-06T16:27:06","modified_gmt":"2026-10-06T21:27:06","slug":"internet-pioneer-building-one-of-retails-first-web-stores-part-2","status":"publish","type":"post","link":"https:\/\/davidgruehn.com\/index.php\/2021\/09\/19\/internet-pioneer-building-one-of-retails-first-web-stores-part-2\/","title":{"rendered":"Internet Pioneer: Building One of Retail&#8217;s First Web Stores- Part 2"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2508\" class=\"elementor elementor-2508\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b5669b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b5669b7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-445fb3a\" data-id=\"445fb3a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3364658 elementor-widget elementor-widget-text-editor\" data-id=\"3364658\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Part 2: My Second Big Bold Bet<\/strong><\/h2><h4><span style=\"text-decoration: underline;\"><a href=\"https:\/\/davidgruehn.com\/index.php\/2021\/09\/18\/internet-pioneer-building-one-of-retails-first-web-stores-part-1\/\">Part 1<\/a><\/span><\/h4><p>I figured out early in my career that the trick to accomplishing big bold bets was never allowing your mind to entertain the thought of failure. I\u2019ve watched numerous people over the years blow rare career changing opportunities because they lacked courage in themselves, or mustered the courage but entertained failure as an option. I <em>always<\/em> picture myself crossing the finish line, striving to exceed the current bar. While some might call this blind ambition, this gift enabled me to accomplish amazing achievements throughout my career. My odds for success were always higher, because I aligned my opportunities with my passion (2 of 2): technology.<\/p><p>In the summer of 1985, after completing an internship with Price Waterhouse, I made my first Big Bold Bet: turning down their job offer because I realized during that internship that accounting was not one of my core passions. I told them I was changing my major to business computing (in my junior year) and helped them see the PC tsunami hitting their beach. My Dad\u2019s gift ( see <a href=\"https:\/\/davidgruehn.com\/index.php\/2021\/09\/18\/internet-pioneer-building-one-of-retails-first-web-stores-part-1\/\" target=\"_blank\" rel=\"nofollow noopener\">Part 1<\/a>\u00a0) had given me the confidence and competence to mentor the entire office on their new PCs that summer. Their brand new consulting division hired me on the spot.<\/p><p>It\u2019s now late summer 1996 and I\u2019m faced with my 2nd Big Bold Bet: I\u2019m on a mission to build one of retails first revenue producing websites, in stealth mode, with no clue how to proceed. But my vision was clear: Ecommerce would not only become a new shopping channel for retailers, it would revolutionize the entire industry in ways I couldn\u2019t yet comprehend but knew were inevitable. I\u2019d presented my case to our board of directors and been shot down \u2013 but that wasn\u2019t going to stop me. I\u2019d accurately predicted the wave of personal computing and bet my degree and career on it. And this vision was just as strong, stronger in fact. I had to prove I was right and the opportunity was staring me in the face. I could taste the finish line\u2026.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-04e9e61 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"04e9e61\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a011b73\" data-id=\"a011b73\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76a5d7a elementor-widget elementor-widget-image\" data-id=\"76a5d7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/davidgruehn.com\/wp-content\/uploads\/2021\/09\/Bombay-HQ.jpg\" class=\"attachment-large size-large wp-image-2513\" alt=\"\" srcset=\"https:\/\/davidgruehn.com\/wp-content\/uploads\/2021\/09\/Bombay-HQ.jpg 960w, https:\/\/davidgruehn.com\/wp-content\/uploads\/2021\/09\/Bombay-HQ-300x200.jpg 300w, https:\/\/davidgruehn.com\/wp-content\/uploads\/2021\/09\/Bombay-HQ-768x513.jpg 768w, https:\/\/davidgruehn.com\/wp-content\/uploads\/2021\/09\/Bombay-HQ-585x391.jpg 585w, https:\/\/davidgruehn.com\/wp-content\/uploads\/2021\/09\/Bombay-HQ-263x175.jpg 263w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">The Bombay Company Headquarters, Ft. Worth, Texas<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e94ef9f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e94ef9f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-846abb3\" data-id=\"846abb3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a230ea elementor-widget elementor-widget-text-editor\" data-id=\"3a230ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Keep Your Eye on the Target<\/strong><\/h2><p>I love coding and don\u2019t get intimidated by taking on a new forms of it, although I\u2019ll admit, HTML seemed pretty strange. The concept, however, of pushing a button and having that code immediately accessible to the entire world was exhilarating. It fueled my passion to a level I\u2019d not yet experienced before. I was insatiable, and poured myself into the task at a pace that surprised even me. That is, until I hit a wall. This was pretty new stuff, I was doing this under the radar, and I only had so much time to devote to it. Despite my conviction, the challenge was daunting and I began to feel my confidence wavering. But fear is a powerful motivator if you don\u2019t allow it to consume you. Somewhere along the line I\u2019d learned to harness fear and convert it into motivational energy, perhaps on stage as a young drummer. Then I remembered a trick I\u2019d learned as a programmer in college during a semester I was learning the programming language Pascal. I\u2019d hit a similar wall during an assignment, and after beating my brains out trying to solve a problem, I headed over to the computer lab to seek help. I ran into a guy that suggested I post the problem in a Pascal \u201cforum\u201d on Compuserve. I was vaguely familiar with forums, which are essentially chat rooms focused on a specific topic. I gave it a try and to my amazement received a brilliant solution the next day from some geek that apparently had nothing better to do. Through those forums I also learned that sometimes, in a crunch, it\u2019s better to \u201cborrow\u201d good code than invent it depending on your end game.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b619a67 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b619a67\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5267c89\" data-id=\"5267c89\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e043660 elementor-widget elementor-widget-image\" data-id=\"e043660\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/davidgruehn.com\/wp-content\/uploads\/2021\/09\/TheTarget-1024x576.jpg\" class=\"attachment-large size-large wp-image-2990\" alt=\"\" srcset=\"https:\/\/davidgruehn.com\/wp-content\/uploads\/2021\/09\/TheTarget-1024x576.jpg 1024w, https:\/\/davidgruehn.com\/wp-content\/uploads\/2021\/09\/TheTarget-300x169.jpg 300w, https:\/\/davidgruehn.com\/wp-content\/uploads\/2021\/09\/TheTarget-768x432.jpg 768w, https:\/\/davidgruehn.com\/wp-content\/uploads\/2021\/09\/TheTarget-1170x658.jpg 1170w, https:\/\/davidgruehn.com\/wp-content\/uploads\/2021\/09\/TheTarget-585x329.jpg 585w, https:\/\/davidgruehn.com\/wp-content\/uploads\/2021\/09\/TheTarget.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-670b0ea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"670b0ea\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d32a8f2\" data-id=\"d32a8f2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-779de58 elementor-widget elementor-widget-text-editor\" data-id=\"779de58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Know Your End Game<\/strong><\/h2><p>My end game now wasn\u2019t to become the best web developer, or change my career to web design. I just needed a website, and fast. So using this cool new thing called a search engine (there were several out by 1996 including infoseek, Yahoo, eXcite, and altavista \u2013 Google didn\u2019t launch until 1998) I started scouring the web for a decent website foundation I could \u201cborrow\u201d. I was stunned by what I found, discovering that the web was an endless reservoir of unlimited information and access to a network of people who seemed to know everything or someone who did \u2013 all for free in real-time. Within days I abandoned the books and stole the base structure for the site from a variety of sources. From that point it was a matter of branding the site and loading the relevant company and product information. By Sunday night of the following week, I\u2019d not only built my first website, I\u2019d built <em>one of the first retail websites on the internet.<\/em><\/p><h4>Just Sitting In Cyberspace<\/h4><p>While basic and not flashy by today\u2019s standards, the Bombay Company website was live, and I had no idea what to expect. It just existed in cyberspace \u2013 no launch, no fanfare, no marketing.\u00a0 The statistics at the time suggested that most people \u201csurfing the web\u201d didn\u2019t fit our customer demographic, which were women in their 30\u2019s to 50\u2019s. In 1996 there were approximately 100,000 websites on the internet, accessible via dial-up modems ranging in speed from 28.8Kbps to 33.6Kbps \u2013 my current speed is 2GB!! The biggest internet service provider was AOL with five million subscribers who mostly viewed this new medium as an electronic newspaper with chat rooms.\u00a0 Most people never ventured outside their ISP\u2019s website as there wasn\u2019t much of interest beyond their gated walls.\u00a0 I didn\u2019t really care as I considered myself in learning mode.\u00a0\u00a0I started off small to test the water and get a feel for this new digital playground. I had a home page with some basics like our store locations, a small segment of our latest catalog (without the option to buy), investor relations, general company info, and two forms for user submission. One allowed people to inquire about working for the company, and the other was a simple form open to any inquiry or feedback. I\u2019d casually mentioned to a few department executive administrators like legal, HR, store operations, and merchandising that I was running an \u201cexperiment\u201d and that they might be receiving emails from customers seeking help or guidance on occasion. They were intrigued, but didn\u2019t ask too many questions and were happy to help.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d57e3e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d57e3e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d7686f\" data-id=\"6d7686f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d534ad0 elementor-widget elementor-widget-image\" data-id=\"d534ad0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"444\" src=\"https:\/\/davidgruehn.com\/wp-content\/uploads\/2021\/09\/Visionary-1.jpg\" class=\"attachment-large size-large wp-image-2998\" alt=\"\" srcset=\"https:\/\/davidgruehn.com\/wp-content\/uploads\/2021\/09\/Visionary-1.jpg 1000w, https:\/\/davidgruehn.com\/wp-content\/uploads\/2021\/09\/Visionary-1-300x167.jpg 300w, https:\/\/davidgruehn.com\/wp-content\/uploads\/2021\/09\/Visionary-1-768x426.jpg 768w, https:\/\/davidgruehn.com\/wp-content\/uploads\/2021\/09\/Visionary-1-585x325.jpg 585w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-25bcc19 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25bcc19\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0c90f04\" data-id=\"0c90f04\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed73e78 elementor-widget elementor-widget-text-editor\" data-id=\"ed73e78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Seeing Was Beyond Believing<\/strong><\/h2><p>I\u2019d let my inner circle of direct reports in on my little secret by now and they were beside themselves\u00a0with excitement. Most loved the fact that I liked pushing the envelope with new technologies. Weekly during status meetings we\u2019d review our website host provider\u2019s statistics which included the number of hits and their IP addresses which gave us a general idea of where these people were geographically located. For three weeks we got nothing which didn\u2019t really surprise us. We started\u00a0exploring strategies for how we could expose the site to our customers without raising too much internal attention.<\/p><p><em>And then we got the week four report.<\/em><\/p><p>Astonishingly,\u00a0\u00a0not only had we started getting hits, but they were coming in <em>from all over the world<\/em>.\u00a0 I\u2019d figured that we\u2019d get hits from the forty states in which we had stores, but never dreamed we\u2019d get hits internationally. We\u2019d been \u201cpinged\u201d from Italy, France, Germany and England \u2013 but incredibly also Egypt, Iceland, and South Korea. We were stunned and bewildered. This was unexplainable, inconceivable. We spent days trying to figure out how this was possible and came up with nothing. By the third day we\u2019d secluded our little geek squad around pizza, coffee, and intense conversation behind closed doors in my spacious corner office. My executive assistant became suspicious and eventually burst into my office demanding to know what was going on. We explained the situation which she pondered for a moment then, with a smile, said simply \u201cwell it seems pretty obvious to me. These are bored military wives with access to this internet thingy, craving a piece of America\u201d.\u00a0 We were speechless. She was right, and in that split second I realized I\u2019d been right: The retail industry and our lives would never be the same. And I\u2019d just proven it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-36d062e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"36d062e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8028123\" data-id=\"8028123\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ba837a elementor-widget elementor-widget-image\" data-id=\"3ba837a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"454\" src=\"https:\/\/davidgruehn.com\/wp-content\/uploads\/2021\/09\/Corp_Politics.jpg\" class=\"attachment-large size-large wp-image-3002\" alt=\"\" srcset=\"https:\/\/davidgruehn.com\/wp-content\/uploads\/2021\/09\/Corp_Politics.jpg 1000w, https:\/\/davidgruehn.com\/wp-content\/uploads\/2021\/09\/Corp_Politics-300x170.jpg 300w, https:\/\/davidgruehn.com\/wp-content\/uploads\/2021\/09\/Corp_Politics-768x436.jpg 768w, https:\/\/davidgruehn.com\/wp-content\/uploads\/2021\/09\/Corp_Politics-585x332.jpg 585w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ef10724 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ef10724\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-32fd907\" data-id=\"32fd907\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59db350 elementor-widget elementor-widget-text-editor\" data-id=\"59db350\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Technology&#8217;s Cool. Politics Still Suck<\/strong><\/h2><p>I shared my stunning discovery with our CEO Bob Nourse and CFO Jim Herlihy, and while slightly miffed that I\u2019d gone rogue, they were completely blown away by this retail <em>miracle<\/em>. They struggled to comprehend how it was possible, but green-lighted me to test selling a few products online. My instincts told me that Bob was beginning to see the long term potential which was extremely gratifying for me. While our sales barely reached a dozen units within the first few months, my concept for using our catalog call center for order fulfillment worked like a charm.\u00a0 My big bold bet had paid off, and I couldn\u2019t wait to take one of retails first web stores to the next level. I contracted Microsoft (I was a groupie at that point) to begin creating a \u201cprofessional\u201d website on their newly launched Microsoft Site Server. They admired my vision, and were equally impressed with my passion (and balls) for both technology and retail. Ironically, the relationships I established during that project would land me a job at Microsoft in 1999. I worked there for 14 years, rubbed shoulders with the most important retail executives in the world, and achieved my goal of shaping the future of retail.<\/p><p>Just weeks before my planned website expansion, <em>my world came crashing down<\/em>.<\/p><p>On September 5th, 1996, I received the stunning news that our founder Bob Nourse and his wife Aagje had been fired by our board of directors. They claimed it was declining sales, but I was convinced it was a political hit job. Chairman Carson Thompson who replaced Bob as the new CEO had pulled a coup in my opinion because he wanted the job. I was devastated. While Bob was the entrepreneurial genius that launched \u201cAmerica\u2019s hottest company\u201d according to Inc. Magazine, who named him\u00a0<a href=\"https:\/\/www.inc.com\/magazine\/19931201\/3818.html\" target=\"_blank\" rel=\"nofollow noopener\">Entrepreneur of the Year for<\/a>\u00a0<a href=\"https:\/\/www.inc.com\/magazine\/19931201\/3818.html\" target=\"_blank\" rel=\"nofollow noopener\">1993<\/a>, Aagje was the classy merchant genius with an incredible eye for style.\u00a0 She had revamped our product assortment in the late 80s and was a driving force in the company\u2019s rapid growth. They were a great team and I greatly admired both of them. Especially Bob, who was brilliant and extremely approachable. It was Bob\u2019s instinct in the infamous board meeting (see Part 1) that inspired me to shrug off their prediction that \u201cthis internet thing\u201d was a fad and prove them wrong. Bob and Aagje were the heart and soul of The Bombay Company, and our soul had just been gutted.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38f1d7f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"38f1d7f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea71ae7\" data-id=\"ea71ae7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2d2802 elementor-widget elementor-widget-image\" data-id=\"c2d2802\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"546\" src=\"https:\/\/davidgruehn.com\/wp-content\/uploads\/2021\/09\/Gadzooks_1.jpg\" class=\"attachment-large size-large wp-image-3006\" alt=\"\" srcset=\"https:\/\/davidgruehn.com\/wp-content\/uploads\/2021\/09\/Gadzooks_1.jpg 1024w, https:\/\/davidgruehn.com\/wp-content\/uploads\/2021\/09\/Gadzooks_1-300x205.jpg 300w, https:\/\/davidgruehn.com\/wp-content\/uploads\/2021\/09\/Gadzooks_1-768x524.jpg 768w, https:\/\/davidgruehn.com\/wp-content\/uploads\/2021\/09\/Gadzooks_1-585x399.jpg 585w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Gadzooks Store Front<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4efe890 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4efe890\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9e9f309\" data-id=\"9e9f309\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32a2bbc elementor-widget elementor-widget-text-editor\" data-id=\"32a2bbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>A Devastating Twist. A Game-Changing Turn.<\/strong><\/h2><p>A year later, miserable, I was sitting in Carson\u2019s office enduring a lecture on why my IT department was \u201ca necessary evil\u201d.\u00a0 Carson was clueless about the rapidly expanding importance of technology in retail and hated technology. He was furious that I\u2019d taken it upon myself to prove him wrong and he wasn\u2019t hiding his anger. I was screwed. There was zero chance that he would allow me to expand my vision and I felt hopeless. To make matters worse, a few weeks later the board fired our CFO Jim, my friend and retail mentor.<\/p><p><em>Just as I was blazing a visionary trail into retails revolutionary future, my vision was shattered into a billion bits and bytes.<\/em><\/p><h4><strong>Follow the Fellow Who Follows a Dream<\/strong><\/h4><p>When I look back throughout my career, I\u2019m awed (and quite grateful) by the number of \u201clucky breaks\u201d and perfect timing moments with which I\u2019ve been blessed. As I\u2019ve said before, it\u2019s awesome when opportunity\u2019s door swings open, but it takes confidence and guts to walk through each door. What appeared to be a devastating blow at the moment turned out to be a huge stepping stone into retails whirlwind future. Bob Nourse was on the board of a very cool, young, high-energy specialty retailer called <a href=\"https:\/\/www.company-histories.com\/Gadzooks-Inc-Company-History.html\" target=\"_blank\" rel=\"nofollow noopener\">Gadzooks Inc<\/a>. They offered trendy fashion to teenagers, and while smaller than The Bombay Company, they were growing rapidly and could no longer function on their shoe-string technology infrastructure. They needed a technology overhaul and Bob recommended that they hire a visionary Chief Information Officer to architect a technology foundation that could support the company\u2019s anticipated growth. And he knew just the guy. I was miserable at The Bombay Company and ironically Gadzook\u2019s headquarters was just ten minutes from my house. In early 1998, they approached me for their new CIO position and it was an offer I couldn\u2019t refuse. A sizable increase in salary and a 120 minute commute reduction with a new baby on the way was the icing on the cake. A year later Microsoft called and asked me to help them become credible in the retail industry and build their first retail consulting practice. My first day at Microsoft was June, 7th 1999 \u2013 my youngest daughter\u2019s 1st birthday.<\/p><p>My technology career was finally catching up with the only speed I\u2019ve ever known:\u00a0\u00a0<strong><em>Mach 9 <\/em><\/strong><strong><em>W<\/em><\/strong><strong><em>ith <\/em><\/strong><strong><em>M<\/em><\/strong><strong><em>y <\/em><\/strong><strong><em>H<\/em><\/strong><strong><em>air on <\/em><\/strong><strong><em>F<\/em><\/strong><strong><em>ire<\/em><\/strong><em>\u2026.<\/em><\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f12e39e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f12e39e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ec38f66\" data-id=\"ec38f66\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-def8c98 elementor-widget elementor-widget-text-editor\" data-id=\"def8c98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Screenshots From Original Bombay Company Website, 1996<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fc94f7f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fc94f7f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40e1747\" data-id=\"40e1747\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-995dcc4 elementor-widget elementor-widget-pdf_viewer\" data-id=\"995dcc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pdf_viewer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe src=\"https:\/\/docs.google.com\/viewer?url=https:\/\/davidgruehn.com\/wp-content\/uploads\/2021\/09\/FirstBombayCoWebsite.pdf&amp;embedded=true\" style=\"display: block; margin-left: auto; margin-right: auto; width: %; height: 1020px;\" frameborder=\"1\" marginheight=\"0px\" marginwidth=\"0px\" allowfullscreen><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In 1995 as a retail CIO, I had a vision that the internet would revolutionize the retail industry forever and I wanted to be a part of it. I took a risk, invested tens of thousands of unsanctioned dollars in a stealth project that my board associated with a \u201cfad.\u201d This is my story.<\/p>\n","protected":false},"author":1,"featured_media":3256,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[319],"tags":[32,483,486,488,482,487,485,489,484,453],"class_list":["post-2508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-amazon","tag-compuserve","tag-cyberspace","tag-dial-up-modems","tag-ebay","tag-inc-magazine","tag-jim-herlihy","tag-pascal","tag-robert-nourse","tag-the-bombay-company"],"_links":{"self":[{"href":"https:\/\/davidgruehn.com\/index.php\/wp-json\/wp\/v2\/posts\/2508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/davidgruehn.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/davidgruehn.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/davidgruehn.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/davidgruehn.com\/index.php\/wp-json\/wp\/v2\/comments?post=2508"}],"version-history":[{"count":9,"href":"https:\/\/davidgruehn.com\/index.php\/wp-json\/wp\/v2\/posts\/2508\/revisions"}],"predecessor-version":[{"id":5278,"href":"https:\/\/davidgruehn.com\/index.php\/wp-json\/wp\/v2\/posts\/2508\/revisions\/5278"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/davidgruehn.com\/index.php\/wp-json\/wp\/v2\/media\/3256"}],"wp:attachment":[{"href":"https:\/\/davidgruehn.com\/index.php\/wp-json\/wp\/v2\/media?parent=2508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/davidgruehn.com\/index.php\/wp-json\/wp\/v2\/categories?post=2508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/davidgruehn.com\/index.php\/wp-json\/wp\/v2\/tags?post=2508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}