Retailers are focused on creating seamless experiences across their multiple shopping channels, but today’s digitally mature customer has created their own channel, determining what they want to listen to and how they want to interact with retailers. If retailers aren’t focused on the only channel that exists now – The Customer Channel – then they run the risk of becoming irrelevant.
Cloud computing solutions, which enable businesses to deploy and consume IT services over the Web, are certainly game-changers for retail.
David Gruehn, Microsoft Industry Solutions Director, talks about innovation and how it’s impacting the retail industry.
From NRF January 2010, David Gruehn talks about the impact of the Consumerization of IT in the retail industry, which is the phenomenon of consumers adopting technology faster than retailers’ ability to adapt which is revolutionizing the industry. He describes how this presents both threats and opportunities for the retail industry.
I did a series of interviews on the key events and technology trends that were impacting retailers at the 2010 National Retail Federation trade show in New York City. In this video, I discuss the impact of Environmental Sustainability on the industry.
I did a series of interviews on the key events and technology trends that were impacting retailers at the 2010 National Retail Federation trade show in New York City. In this video, I discuss the impact of Environmental Sustainability on the industry.
“The industry has evolved into a ‘new normal,’ and it’s having an impact on brand equity, IT spending priorities, new business models and overall competition,” according to David Gruehn, U.S. retail industry solutions director for Microsoft Corp,