The Critical Pursuit of Customer Experience Nirvana: Hyper-Personalization
1st party data2nd party data3rd party databrick-and-mortarCRMcustomer adaptive retailingcustomer data platformcustomer trustdigital retaildigitall mature customersemerging technologiesemotionally positive experienceshyper-personalizationmultichannelomni-channelpersonalized customer experiencephygitalretail perfect stormSAPsmart retail platformwebinar