Customer personalization at scale is possible for the first time in history as the convergence of powerful technologies, digitally mature customers, and an ever-expanding customer data pool has created retail’s “Perfect Storm.
An excellent deep dive into how the 63-year old global grocery and retail giant Carrefour is transforming their business to laser focus on the customer to create hyper-personalized customer experiences on the SAP platform.
The retail industry is experiencing a massive wave of digital transformation driven by the pandemic. To make transformation a reality in their businesses post-pandemic however, leaders must build a strong culture to support it.