Customer Adaptive Retailing is the transformation beyond omnichannel to a single, adaptive focus on the customer, requiring retailers to transition from thinking in terms of multiple shopping channels to focusing on the CUSTOMER as the channel and wrapping every aspect of their business around each customer at every touchpoint.
Customer personalization at scale is possible for the first time in history as the convergence of powerful technologies, digitally mature customers, and an ever-expanding customer data pool has created retail’s “Perfect Storm.
An excellent deep dive into how the 63-year old global grocery and retail giant Carrefour is transforming their business to laser focus on the customer to create hyper-personalized customer experiences on the SAP platform.
The retail industry is experiencing a massive wave of digital transformation driven by the pandemic. To make transformation a reality in their businesses post-pandemic however, leaders must build a strong culture to support it.
Despite their similar names, CRM and CDP each serve a distinct purpose that has a tangible effect on achieving customer experience hyper-personalization.
How the hybrid cloud is transforming retailing and the current challenges CIO’s in the retail space face managing their hybrid cloud deployments.