Category: Blog
-
The Transformation Beyond Omnichannel Retail
Customer Adaptive Retailing is the transformation beyond omnichannel to a single, adaptive focus on the customer, requiring retailers to transition from thinking in terms of multiple shopping channels to focusing on the CUSTOMER as the channel and wrapping every aspect of their business around each customer at every touchpoint.
-
Carrefour’s Pursuit of Hyper-Personalization via Digital & Cultural Transformation
An excellent deep dive into how the 63-year old global grocery and retail giant Carrefour is transforming their business to laser focus on the customer to create hyper-personalized customer experiences on the SAP platform.
-
Why Every Executive Should be Focused on Culture Change Now
The retail industry is experiencing a massive wave of digital transformation driven by the pandemic. To make transformation a reality in their businesses post-pandemic however, leaders must build a strong culture to support it.
-
CRM vs CDP: What’s the Difference Between Them and Why Should Retailers Care?
Despite their similar names, CRM and CDP each serve a distinct purpose that has a tangible effect on achieving customer experience hyper-personalization.
-
Hybrid-Cloud Technology: Retail Opportunities & Challenges
How the hybrid cloud is transforming retailing and the current challenges CIO’s in the retail space face managing their hybrid cloud deployments.