Customer personalization at scale is possible for the first time in history as the convergence of powerful technologies, digitally mature customers, and an ever-expanding customer data pool has created retail’s “Perfect Storm.
Emerging technologies can enable retailers to build intimate relationships with customers through immersive, predictive, and adaptive customer experiences. In this roundtable, we’ll discuss why it’s critical that retail companies deliver hyper-personalized, frictionless, and transparent experiences that engage customers on their terms.
David W Gruehn, Sr. Solution Director CX – Retail – SAP
Despite their similar names, CRM and CDP each serve a distinct purpose that has a tangible effect on achieving customer experience hyper-personalization.