“The industry has evolved into a ‘new normal,’ and it’s having an impact on brand equity, IT spending priorities, new business models and overall competition,” according to David Gruehn, U.S. retail industry solutions director for Microsoft Corp,
How retailers better leverage technology in today’s difficult and changing economic environment.
In 2009 retailers were reeling from an economic crash. Many retailers were curbing their IT investments as a survival tactic, but most leading-edge retailers viewed this as a time to further invest in an effort to steal market share. T
The CIO panel session at the Retail Systems 2006 trade show featured a candid, enlightening panel discussion among some of the industry’s top technology leaders.
Emerging technologies trim the “fat” out of loyalty.
In the late ’90s Microsoft began making a play to make their Windows operating system and development tools a prominent player in the retail industry. I piloted their Activestore development environment while at Gadzooks in January 1999.