From NRF January 2010, David Gruehn talks about the impact of the Consumerization of IT in the retail industry, which is the phenomenon of consumers adopting technology faster than retailers’ ability to adapt which is revolutionizing the industry. He describes how this presents both threats and opportunities for the retail industry.
Millennials’ need to be heard, combined with their natural affinity for technology, is having far-reaching implications. As both their employers and their favorite place to spend, retailers must prepare for their impact.