The customer adaptive transition will be difficult for most retailers as it involves more than just adopting and assimilating new technology via digital transformation. Success in this business model requires a customer-centric culture, and it’s a daunting challenge.
Retail’s glory days may be gone, but customer trust is as critical to retail today as it was back then for creating compelling personalized customer experiences. And now it’s possible for retailers at scale.
An excellent deep dive into how the 63-year old global grocery and retail giant Carrefour is transforming their business to laser focus on the customer to create hyper-personalized customer experiences on the SAP platform.
The retail industry is experiencing a massive wave of digital transformation driven by the pandemic. To make transformation a reality in their businesses post-pandemic however, leaders must build a strong culture to support it.