Retail’s facing a massive transformation that will change how food retailers grow, consolidate, and defend their market position for decades to come. There’s so much opportunity in being a customer-adaptive retailer. And perhaps the most important advantage is the ability to establish a personal relationship with customers based on trust, choice, and perceived value, not store presence.
This webinar series explores the new world of Customer Adaptive Retail which is the transformation beyond Omnichannel Retailing. We’ll discuss the key pillars required for success, the importance of customer-centricity, and how retailers can embark on this exciting journey toward hyper-personalization and increased customer lifetime value.
The customer adaptive transition will be difficult for most retailers as it involves more than just adopting and assimilating new technology via digital transformation. Success in this business model requires a customer-centric culture, and it’s a daunting challenge.
Customer personalization at scale is possible for the first time in history as the convergence of powerful technologies, digitally mature customers, and an ever-expanding customer data pool has created retail’s “Perfect Storm.
The retail industry is experiencing a massive wave of digital transformation driven by the pandemic. To make transformation a reality in their businesses post-pandemic however, leaders must build a strong culture to support it.
Emerging technologies can enable retailers to build intimate relationships with customers through immersive, predictive, and adaptive customer experiences. In this roundtable, we’ll discuss why it’s critical that retail companies deliver hyper-personalized, frictionless, and transparent experiences that engage customers on their terms.
David W Gruehn, Sr. Solution Director CX – Retail – SAP
Despite their similar names, CRM and CDP each serve a distinct purpose that has a tangible effect on achieving customer experience hyper-personalization.