Industry experts explain why business intelligence analytics help retailers endure a down economy and prepare for any holiday shopping season.
How retailers better leverage technology in today’s difficult and changing economic environment.
In 2009 retailers were reeling from an economic crash. Many retailers were curbing their IT investments as a survival tactic, but most leading-edge retailers viewed this as a time to further invest in an effort to steal market share. T
Facing a tough economic climate, some packaged-media retailers are upgrading stores, displays, and product selections in an effort to improve customer satisfaction and transform back-to-school shoppers into fourth-quarter regulars.
Consumers’ newfound power stems from their ability, and increasing willingness, to walk away from retailers when their experience disappoints them. There isn’t necessarily the desire for loyalty anymore, and many consumers have taken a “What have you done for me lately” attitude.
The retail industry is about to embark on yet another paradigm shift driven by consumer mobility.