How retailers better leverage technology in today’s difficult and changing economic environment.
Facing a tough economic climate, some packaged-media retailers are upgrading stores, displays, and product selections in an effort to improve customer satisfaction and transform back-to-school shoppers into fourth-quarter regulars.
Consumers’ newfound power stems from their ability, and increasing willingness, to walk away from retailers when their experience disappoints them. There isn’t necessarily the desire for loyalty anymore, and many consumers have taken a “What have you done for me lately” attitude.