Retail’s glory days may be gone, but customer trust is as critical to retail today as it was back then for creating compelling personalized customer experiences. And now it’s possible for retailers at scale.
We’ve reached an unprecedented precipice in retail – especially grocery – where the emerging technologies passing from R&D to You & Me have the potential to blow the doors off everything we thought we knew about customer experience. SAP’s retail industry veteran David Gruehn.
With consumers embracing social media and all things mobile, they now expect seamless, personalized and value-driven experiences whenever and wherever they shop.
David Gruehn, Microsoft Industry Solutions Director, talks about innovation and how it’s impacting the retail industry.
“The industry has evolved into a ‘new normal,’ and it’s having an impact on brand equity, IT spending priorities, new business models and overall competition,” according to David Gruehn, U.S. retail industry solutions director for Microsoft Corp,
Consumers’ newfound power stems from their ability, and increasing willingness, to walk away from retailers when their experience disappoints them. There isn’t necessarily the desire for loyalty anymore, and many consumers have taken a “What have you done for me lately” attitude.
Microsoft PressPass speaks with David Gruehn about the latest retail technology innovations at NRF’s Big Show 2007: Setting Retail in Motion.
The CIO panel session at the Retail Systems 2006 trade show featured a candid, enlightening panel discussion among some of the industry’s top technology leaders.
Emerging technologies trim the “fat” out of loyalty.
The retail industry is about to embark on yet another paradigm shift driven by consumer mobility.