Retail’s glory days may be gone, but customer trust is as critical to retail today as it was back then for creating compelling personalized customer experiences. And now it’s possible for retailers at scale.
Customer personalization at scale is possible for the first time in history as the convergence of powerful technologies, digitally mature customers, and an ever-expanding customer data pool has created retail’s “Perfect Storm.
From NRF January 2010, David Gruehn talks about the impact of the Consumerization of IT in the retail industry, which is the phenomenon of consumers adopting technology faster than retailers’ ability to adapt which is revolutionizing the industry. He describes how this presents both threats and opportunities for the retail industry.
I did a series of interviews on the key events and technology trends that were impacting retailers at the 2010 National Retail Federation trade show in New York City. In this video, I discuss the impact of Environmental Sustainability on the industry.
“The industry has evolved into a ‘new normal,’ and it’s having an impact on brand equity, IT spending priorities, new business models and overall competition,” according to David Gruehn, U.S. retail industry solutions director for Microsoft Corp,
Millennials’ need to be heard, combined with their natural affinity for technology, is having far-reaching implications. As both their employers and their favorite place to spend, retailers must prepare for their impact.