Harvard Business Review article on how cutting-edge companies use AI-powered intelligent experience engines to assemble unprecedented customer experiences. They are time-consuming, expensive, and technologically complex, but the result allows companies to deliver differentiating hyper-personalization at a scale.
In this RIS News webinar we explore retail’s latest customer experience transformation – customer adaptive retailing – and discover how it can help you transform personalized omnichannel experiences into adaptive and predictive experiences – at every customer touchpoint.
This webinar series explores the new world of Customer Adaptive Retail which is the transformation beyond Omnichannel Retailing. We’ll discuss the key pillars required for success, the importance of customer-centricity, and how retailers can embark on this exciting journey toward hyper-personalization and increased customer lifetime value.
The customer adaptive transition will be difficult for most retailers as it involves more than just adopting and assimilating new technology via digital transformation. Success in this business model requires a customer-centric culture, and it’s a daunting challenge.
From NRF January 2010, David Gruehn talks about the impact of the Consumerization of IT in the retail industry, which is the phenomenon of consumers adopting technology faster than retailers’ ability to adapt which is revolutionizing the industry. He describes how this presents both threats and opportunities for the retail industry.