Retailers are focused on creating seamless experiences across their multiple shopping channels, but today’s digitally mature customer has created their own channel, determining what they want to listen to and how they want to interact with retailers. If retailers aren’t focused on the only channel that exists now – The Customer Channel – then they run the risk of becoming irrelevant.
Industry experts explain why business intelligence analytics help retailers endure a down economy and prepare for any holiday shopping season.
Consumers’ newfound power stems from their ability, and increasing willingness, to walk away from retailers when their experience disappoints them. There isn’t necessarily the desire for loyalty anymore, and many consumers have taken a “What have you done for me lately” attitude.