This is a fascinating look back into the history of retail technology at the turn of the century. In January 2000, I was the National Practice Manager of Microsoft’s first retail consulting practice. I joined Microsoft in June of 1999 as one of their first retail industry experts. I gave this presentation, my first at the company, to a room full of retail executives and Microsoft partners. They were skeptical of using our solutions for mission-critical applications. It was my job to convince them otherwise.
Emerging technologies can enable retailers to build intimate relationships with customers through immersive, predictive, and adaptive customer experiences. In this roundtable, we’ll discuss why it’s critical that retail companies deliver hyper-personalized, frictionless, and transparent experiences that engage customers on their terms.
David W Gruehn, Sr. Solution Director CX – Retail – SAP