“The industry has evolved into a ‘new normal,’ and it’s having an impact on brand equity, IT spending priorities, new business models and overall competition,” according to David Gruehn, U.S. retail industry solutions director for Microsoft Corp,
The retail industry is about to embark on yet another paradigm shift driven by consumer mobility.
In the late ’90s Microsoft began making a play to make their Windows operating system and development tools a prominent player in the retail industry. I piloted their Activestore development environment while at Gadzooks in January 1999.