Customer personalization at scale is possible for the first time in history as the convergence of powerful technologies, digitally mature customers, and an ever-expanding customer data pool has created retail’s “Perfect Storm.
Industry experts explain why business intelligence analytics help retailers endure a down economy and prepare for any holiday shopping season.
Microsoft PressPass speaks with David Gruehn about the latest retail technology innovations at NRF’s Big Show 2007: Setting Retail in Motion.