Tag: shopping experience

FMI Midwinter 2021: Customer Adaptive Retailing in Grocery

For years grocers have been shedding their Multichannel chains in pursuit of becoming customer experience focused Omnichannel retailers. An explosion of disruptive forces and a rapidly maturing digital shopper has raised the bar yet again, however, as leading-edge grocers are pursuing the future of retail: Customer Adaptive Retailing. In this session we will explore how, for the first time in history, emerging technologies are enabling grocers to build real-time hyper-personalized relationships with customers through immersive, predictive and adaptive customer experiences.

The Consumerization of Information Technology

From NRF January 2010, David Gruehn talks about the impact of the Consumerization of IT in the retail industry, which is the phenomenon of consumers adopting technology faster than retailers’ ability to adapt which is revolutionizing the industry. He describes how this presents both threats and opportunities for the retail industry.