Harvard Business Review article on how cutting-edge companies use AI-powered intelligent experience engines to assemble unprecedented customer experiences. They are time-consuming, expensive, and technologically complex, but the result allows companies to deliver differentiating hyper-personalization at a scale.
This is a fascinating look back into the history of retail technology at the turn of the century. In January 2000, I was the National Practice Manager of Microsoft’s first retail consulting practice. I joined Microsoft in June of 1999 as one of their first retail industry experts. I gave this presentation, my first at the company, to a room full of retail executives and Microsoft partners. They were skeptical of using our solutions for mission-critical applications. It was my job to convince them otherwise.
With consumers embracing social media and all things mobile, they now expect seamless, personalized and value-driven experiences whenever and wherever they shop.