Retail’s facing a massive transformation that will change how food retailers grow, consolidate, and defend their market position for decades to come. There’s so much opportunity in being a customer-adaptive retailer. And perhaps the most important advantage is the ability to establish a personal relationship with customers based on trust, choice, and perceived value, not store presence.
Customer personalization at scale is possible for the first time in history as the convergence of powerful technologies, digitally mature customers, and an ever-expanding customer data pool has created retail’s “Perfect Storm.
For years grocers have been shedding their Multichannel chains in pursuit of becoming customer experience focused Omnichannel retailers. An explosion of disruptive forces and a rapidly maturing digital shopper has raised the bar yet again, however, as leading-edge grocers are pursuing the future of retail: Customer Adaptive Retailing. In this session we will explore how, for the first time in history, emerging technologies are enabling grocers to build real-time hyper-personalized relationships with customers through immersive, predictive and adaptive customer experiences.
Retailers are focused on creating seamless experiences across their multiple shopping channels, but today’s digitally mature customer has created their own channel, determining what they want to listen to and how they want to interact with retailers. If retailers aren’t focused on the only channel that exists now – The Customer Channel – then they run the risk of becoming irrelevant.