Retail’s facing a massive transformation that will change how food retailers grow, consolidate, and defend their market position for decades to come. There’s so much opportunity in being a customer-adaptive retailer. And perhaps the most important advantage is the ability to establish a personal relationship with customers based on trust, choice, and perceived value, not store presence.
The customer adaptive transition will be difficult for most retailers as it involves more than just adopting and assimilating new technology via digital transformation. Success in this business model requires a customer-centric culture, and it’s a daunting challenge.