My penchant for change is instinctive but no doubt supercharged by a 30-year career in the retail industry. Like the weather in Texas, few things in retail are constant, yet my adrenaline-addicted colleagues and I can’t seem to get enough of it despite knowing that too much of anything will kill you. I’ve written numerous blogs about retail’s twenty-year technical tsunami, from the Internet Pioneer days to Retail’s Perfect Storm and, most recently, Customer Experience in the Age of AI. I’d already grabbed my surfboard and was eagerly heading out to the monster wave forming in retail’s sea of change when I spotted McKinsey’s latest quarterly report: Retail Reset – A new playbook for retailers. More change – seriously? As usual, their insight is solid, and their logic sound. I encourage you to peruse the report while resisting the temptation to question your board’s ability to ride this growing wave.