For years grocers have been shedding their Multichannel chains in pursuit of becoming customer experience focused Omnichannel retailers. An explosion of disruptive forces and a rapidly maturing digital shopper has raised the bar yet again however, as leading-edge grocers are pursuing the future of retail: Customer Adaptive Retailing. In this session we will explore how, for the first time in history, emerging technologies are enabling grocers to build real-time hyper-personalized relationships with customers through immersive, predictive and adaptive customer experiences.

 Presentation at FMI Midwinter on 1/27/2021 by David W Gruehn, SAP Customer Experience Global Industry Principal for Retail presentation at FMI Midwinter, 1/27/2021