In this RIS News webinar we explore retail’s latest customer experience transformation – customer adaptive retailing – and discover how it can help you transform personalized omnichannel experiences into adaptive and predictive experiences – at every customer touchpoint.
This is a fascinating look back into the history of retail technology at the turn of the century. In January 2000, I was the National Practice Manager of Microsoft’s first retail consulting practice. I joined Microsoft in June of 1999 as one of their first retail industry experts. I gave this presentation, my first at the company, to a room full of retail executives and Microsoft partners. They were skeptical of using our solutions for mission-critical applications. It was my job to convince them otherwise.
Emerging technologies can enable retailers to build intimate relationships with customers through immersive, predictive, and adaptive customer experiences. In this roundtable, we’ll discuss why it’s critical that retail companies deliver hyper-personalized, frictionless, and transparent experiences that engage customers on their terms.
David W Gruehn, Sr. Solution Director CX – Retail – SAP
We’ve reached an unprecedented precipice in retail – especially grocery – where the emerging technologies passing from R&D to You & Me have the potential to blow the doors off everything we thought we knew about customer experience. SAP’s retail industry veteran David Gruehn.
For years grocers have been shedding their Multichannel chains in pursuit of becoming customer experience focused Omnichannel retailers. An explosion of disruptive forces and a rapidly maturing digital shopper has raised the bar yet again, however, as leading-edge grocers are pursuing the future of retail: Customer Adaptive Retailing. In this session we will explore how, for the first time in history, emerging technologies are enabling grocers to build real-time hyper-personalized relationships with customers through immersive, predictive and adaptive customer experiences.
Music has always been my primary passion. Some of my earliest memories are sitting in my mother’s kitchen, banging on pots and pans with spoons and forks. Unlike technology, I didn’t stumble upon this passion. My infatuation with percussion is DNA infused, as is my “play by ear” instinctive ability. My desire to play was as natural and powerful as wanting to eat – and I couldn’t get enough of it. Without knowing it then, I’d discovered the Power of Passion.
Retailers are focused on creating seamless experiences across their multiple shopping channels, but today’s digitally mature customer has created their own channel, determining what they want to listen to and how they want to interact with retailers. If retailers aren’t focused on the only channel that exists now – The Customer Channel – then they run the risk of becoming irrelevant.
David Gruehn, Microsoft Industry Solutions Director, talks about innovation and how it’s impacting the retail industry.
From NRF January 2010, David Gruehn talks about the impact of the Consumerization of IT in the retail industry, which is the phenomenon of consumers adopting technology faster than retailers’ ability to adapt which is revolutionizing the industry. He describes how this presents both threats and opportunities for the retail industry.
I did a series of interviews on the key events and technology trends that were impacting retailers at the 2010 National Retail Federation trade show in New York City. In this video, I discuss the impact of Environmental Sustainability on the industry.