Retail’s glory days may be gone, but customer trust is as critical to retail today as it was back then for creating compelling personalized customer experiences. And now it’s possible for retailers at scale.
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Customer Adaptive Retailing is the transformation beyond omnichannel to a single, adaptive focus on the customer, requiring retailers to transition from thinking in terms of multiple shopping channels to focusing on the CUSTOMER as the channel and wrapping every aspect of their business around each customer at every touchpoint.
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Customer personalization at scale is possible for the first time in history as the convergence of powerful technologies, digitally mature customers, and an ever-expanding customer data pool has created retail’s “Perfect Storm.
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An excellent deep dive into how the 63-year old global grocery and retail giant Carrefour is transforming their business to laser focus on the customer to create hyper-personalized customer experiences on the SAP platform.
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The retail industry is experiencing a massive wave of digital transformation driven by the pandemic. To make transformation a reality in their businesses post-pandemic however, leaders must build a strong culture to support it.
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Emerging technologies can enable retailers to build intimate relationships with customers through immersive, predictive, and adaptive customer experiences. In this roundtable, we’ll discuss why it’s critical that retail companies deliver hyper-personalized, frictionless, and transparent experiences that engage customers on their terms.
David W Gruehn, Sr. Solution Director CX – Retail – SAP
Despite their similar names, CRM and CDP each serve a distinct purpose that has a tangible effect on achieving customer experience hyper-personalization.
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The pandemic changed the traditional shopping experience. Here’s how retailers can attract and retain customers.
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We’ve reached an unprecedented precipice in retail – especially grocery – where the emerging technologies passing from R&D to You & Me have the potential to blow the doors off everything we thought we knew about customer experience. SAP’s retail industry veteran David Gruehn.
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For years grocers have been shedding their Multichannel chains in pursuit of becoming customer experience focused Omnichannel retailers. An explosion of disruptive forces and a rapidly maturing digital shopper has raised the bar yet again, however, as leading-edge grocers are pursuing the future of retail: Customer Adaptive Retailing. In this session we will explore how, for the first time in history, emerging technologies are enabling grocers to build real-time hyper-personalized relationships with customers through immersive, predictive and adaptive customer experiences.
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How the hybrid cloud is transforming retailing and the current challenges CIO’s in the retail space face managing their hybrid cloud deployments.
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