Retail Industry Trends & Emerging Technologies – 2009

National Retail Federation Tradeshow, January 2009
Deena Amato-Mccoy, Sr. Editor Chain Store Age Magazine
David W Gruehn, Director Nation Retail Consulting Services – Retail

An interview conducted in the Microsoft booth focused on retail industry trends and emerging technologies in the retail industry. In 2009 retailers were reeling from an economic crash. Many retailers were curbing their IT investments as a survival tactic, but most leading-edge retailers viewed this as a time to further invest in an effort to steal market share. Topics discussed include: investments that enhance compelling customer experiences, especially with store infrastructure, investments in technology that enable customers to access more in-store information such as kiosks and digital signage, technologies that allow retailers to create QR codes that could be placed on our near products which customers could scan with their mobile phones for information access via a connected web service, and digital signage technology for in-store self-service product information kiosks

Topics discussed include:
00:00 Introduction
00:18 Compelling customer experiences
01:00 In-store information access
01:38 Microsoft Tag demo
03:45 Microsoft Windows 7 Multitouch demo