The Critical Pursuit of Hyper-Personalization: SapphireNOW 2021
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The Critical Pursuit of Hyper-Personalization: SapphireNOW 2021
Session: [CX305], Wednesday, June 9th, 2021. Emerging technologies can enable retailers to build intimate relationships with customers through immersive, predictive, and adaptive customer experiences. In this roundtable, we’ll discuss why retail companies must deliver hyper-personalized, frictionless, and transparent experiences that engage customers on their terms. David W Gruehn, Sr. Solution Director Customer Experience – Retail SAP
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